Category Hub

Marketing Automation

Sponsored By IFP Learn More

Insights for Professionals provide free access to the latest thought leadership from global brands. We deliver subscriber value by creating and gathering specialist content for senior professionals.

Dive into the Marketing Automation Hub for more valuable insights, or explore the marketing category.

The Definitive Guide to Marketing Automation


Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many struggle to align their people, processes, and technology to achieve these goals.

LEARN MORE ifp.ClickDetails"

8 Remarkable Benefits of Data Management

Discover how marketing automation and data management benefit organizations.

LEARN MORE ifp.ClickDetails"
Adobe Customer Analytics: 5 Reasons Why Free isn't Always the Best Option

Customer Analytics: 5 Reasons Why Free isn't Always the Best Option

Customer analytics capabilities are inextricably linked with a company’s ability to understand customers and provide them with better experiences. This report is aimed at helping companies benchmark their customer analytics maturity, with an analysis of what ‘leaders’ are doing differently to achieve success.

Read Report

Report Snap Shot

Based on a global survey of more than 1,800 business professionals, of whom more than 1,000 are based in Europe, the report focuses on 20 attributes that are important for customer analytics maturity, with statistical analysis to determine which are most closely correlated with success.

39% say they cannot turn their data into an actionable insight.



Even though CDPs have been around since 2014, businesses are still struggling to leverage data.


Adobe Bulk Up Your Business Case for Marketing Automation

Bulk Up Your Business Case for Marketing Automation

And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.

Read Report

Report Snap Shot

  • The top challenges of global marketing
  • The 3 core benefits of marketing automation
  • The business advantages of the Marketo Engagement platform