The Ultimate Guide to Website PersonalizationThere is a new gold rush going on right now and the gold of the 21st century is data. But, how can you make the most of it, fast?
Personalization is one of the most exciting and effective ways to put your data to work. Just look at online giants such as Google, Netflix or Amazon, and you'll find living proof that data is a resource that helps build a digital empire. This guide will help you get one step ahead of the competition.
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This useful guide is divided into six different sections. Some of the key areas you will explore include:
- How personalization works
- How personalization can improve the funnel
- The challenges of personalization
- Personalization and content management
- Personalization and analytics
- Bridging the channels - delivering a consistent personalized message