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Report redeye Supercharge Your Marketing Automation

Supercharge Your Marketing Automation

Drive Up Customer Lifetime Value Using These Five Key Applications

There is a real shift taking place in how Marketing Automation platforms operate. AI, Machine Learning, Customer Data Platforms, Predictive Analytics and Behavioural Data… all factors being brought to bear by Marketing Automation platforms. How can the marketer use these to create more relevant and timely campaigns, drive up performance, revenue and the lifetime value of the customer? An advanced Marketing Automation strategy can do just that, increase Customer Lifetime Value and drive up the value of your business. This report explores how you can drive up customer lifetime value, by supercharging your marketing automation.

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  • Why marketing automation is key
  • The five building blocks of marketing automation 
  • An introduction to the customer lifetime value 
  • The three key elements of building brand perception and developing loyalty