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Report DiscoverOrg 2019 Database Strategies and Contact Acquisition Survey Report

2019 Database Strategies and Contact Acquisition Survey Report

Effective database management and contact acquisition practices are the lifeblood of effective sales and marketing efforts.

DiscoverOrg partnered with Demand Gen Report to get a glimpse at the current state of B2B contact acquisition and database strategies, as well as how companies are looking to hone their strategies and processes for greater success in 2019.

Report Snap Shot

This report will show you:

  • Detailed insights into why buyer intent and engagement are top desires for respondents
  • The growing role of marketing and sales ops in database management
  • The value respondents are finding in using third-party data in their go-to-market initiatives

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