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Report Adobe Customer Analytics: 5 Reasons Why Free isn't Always the Best Option

Customer Analytics: 5 Reasons Why Free isn't Always the Best Option

The 20 attributes that lead to business success.

Customer analytics capabilities are inextricably linked with a company’s ability to understand customers and provide them with better experiences. This report is aimed at helping companies benchmark their customer analytics maturity, with an analysis of what ‘leaders’ are doing differently to achieve success.

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Based on a global survey of more than 1,800 business professionals, of whom more than 1,000 are based in Europe, the report focuses on 20 attributes that are important for customer analytics maturity, with statistical analysis to determine which are most closely correlated with success.

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