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Infographic Oracel Netsuite Millennial Loyalty: Now It's Personal

Millennial Loyalty: Now It's Personal

Nearly 40 percent of retail industry leaders say their primary concern with millennials is their lack of loyalty.

But millennials have redefined it as a two-way street, demanding personalized, relevant experiences in return for their brand loyalty. Personalized emails impact millennial purchase decisions more than other channels.

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  • 95% want personalized coupons
  • 76% want offers based on purchase history
  • 91% prefer brands that personalize recommendations

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