Millennial Loyalty: Now It's PersonalNearly 40 percent of retail industry leaders say their primary concern with millennials is their lack of loyalty.
But millennials have redefined it as a two-way street, demanding personalized, relevant experiences in return for their brand loyalty. Personalized emails impact millennial purchase decisions more than other channels.
Report Snap Shot
- 95% want personalized coupons
- 76% want offers based on purchase history
- 91% prefer brands that personalize recommendations
Learn all this and more...