Marketing Automation is More than Just a Software: It's StrategyBring together strategy, people and processes...
While there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
Report Snap Shot
- Why you should build new processes, and not just automate your old ones
- The importance of content for marketing automation
- Why the people involved in the process are more important than you think