Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Selligent Data-Driven Marketing: 5 Steps to Build Efficient Customer Data Architecture

Data-Driven Marketing: 5 Key Steps to Help Build a More Efficient Customer Data Architecture

Integrating your marketing data is hard. There are existing IT environments to consider, different data models and hierarchies – the list goes on.

But once your data architecture is set on the right footing, you can run initiatives to audiences of all sizes – big or small, and add or subtract data across segments to stay current and relevant.

Report Snap Shot

  • How to build efficiency into your data model
  • How to prioritize data streams
  • Tips on using data IT intelligently towards to solve your marketing problems