Data-Driven Marketing: 5 Key Steps to Help Build a More Efficient Customer Data ArchitectureIntegrating your marketing data is hard. There are existing IT environments to consider, different data models and hierarchies – the list goes on.
But once your data architecture is set on the right footing, you can run initiatives to audiences of all sizes – big or small, and add or subtract data across segments to stay current and relevant.Read Report
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- How to build efficiency into your data model
- How to prioritize data streams
- Tips on using data IT intelligently towards to solve your marketing problems