3 Steps to a Successful Lead Generation & Marketing Automation StrategyMany organisations are very good at acquiring prospects from sales leads but what happens beyond that initial stage poses the biggest challenge.
Research suggests that 4 in 5 inbound marketing leads never convert to a sale. So, whilst your marketing effort is attracting the right audience, an incohesive approach to the sales nurturing process is costing you money. Download this guide to discover how to transform your sales and marketing strategy with marketing automation, to effectively nurture your leads and convert every time.
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“Marketing automation frees marketers from many of the tasks that distract them from doing what they are most adept at, and provides so much more intelligence to help them really understand their audiences’ wants and needs.”