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Report DiscoverOrg How to Use Predictive Intelligence to Fuel Sales & Marketing

How to Use Predictive Intelligence to Fuel Sales & Marketing

What data points lead to higher conversion rates and more sales? Fit, Intent, and Opportunity Effectively zeroing in on the target prospects that are most likely to buy from you requires all 3.

This report shows the results of a survey of sales and marketing leaders to determine individual data points and data-point combinations they use to identify purchase intent.

Report Snap Shot

These are a few key findings:

  • 95% of respondents find positive revenue gains with predictive indicators present
  • The most predictive fit data points are job title, and department budget
  • Knowing your prospect’s tech stack tops the “secret sauce” predictive recipes

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