Marketing Personalization: Let the Data Do the WorkYou can execute some really effective email marketing campaigns if you’re collecting–and using–the right customer data.
But if you aren’t getting the data part right, your personalized interactions won’t be very personal; they could even hurt your business.
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Learn more about:
- What sort of data should you be collecting?
- When should you collect it?
- What campaigns can best leverage that data?
- And what are some real world examples you can use to guide your efforts?