Digital Personalization: Taking an Agile ApproachPersonalization is not a piece of software, nor is it a feature of one.
Successful personalization is a result of people, process and technology, and in that order. Both the people who are building personalized experiences and the people who they are built for must be at the center of any personalization initiative. In fact, think of personalization simply as a relationship and conversations between individuals.
Report Snap Shot
Chapters in this eBook include:
- How to build a successful personalization team
- Aligning personalization objectives with business goals
- Putting agile personalization into practice
- Choosing the right framework for your personalization ideas
- Research methods for agile personalization