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Research The Changing Look of Loyalty

The Changing Look of Loyalty

Findings show companies must evolve their strategies to earn brand loyalty

A loyal customer isn’t a forever customer, and if your loyalty program isn’t delivering, your customers may switch to a brand that is.

Report Snap Shot

Ogilvy Experience and Sitecore set out to survey consumers around the globe to better understand their current loyalty needs and expectations:

  • What drives brand loyalty?
  • How do consumers want brands to engage with them?
  • How must brands modernize their approach to loyalty to create long lasting customer relationships?