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Infographic DMA Marketers' View on Loyalty and Rewards

Marketers' View on Loyalty and Rewards

When you think about loyalty schemes, from both a customer’s and marketer’s point of view, it may feel like there are plenty out there.

Surprisingly, almost half of businesses report that they don’t offer any loyalty programs to their customers. But almost three quarters of customers said they enjoy and find value in these schemes. So, if that's the case, is it all about the freebies? Definitely not. Customers value a personalized experience far more than a free product, and it looks like there is window here for marketers to work some magic.

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Delve into loyalty from both the industry and customers’ perspective, what works and new opportunities for marketers in the future.

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