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Report Sodexo Brand Trust. Just How Important Is It?

Brand Trust. Just How Important Is It?

The role of trust and the power of emotional connections in boosting brand engagement

What’s trust got to do with it? Actually quite a lot. According to a recent consumer behaviour survey 82% of customers prefer to buy from brands they trust. Yet this research reveals trust is only half the story. Find out what else brands need to focus on to build stronger customer loyalty in this essential guide.

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  • 82% of customers prefer to buy from brands they trust.
  • 77% of consumers freely admit that they retract their loyalty to brands faster than they did as little as three years ago
  • Companies that apply the principles of behavioural economics outperform their peers by 85% in sales growth and more than 25% in gross margin.

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