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Report Bazaarvoice Next Generation Grocery Shoppers: 3 Immediate Ways

Next Generation Grocery Shoppers: 3 Immediate Ways to Build Loyalty

The habits of grocery shoppers are changing... as are their expectations.

Shoppers increasingly want a personalised and relevant experience, providing grocers the opportunities to engage shoppers and grow revenue. This short report explores the changing behaviours of grocery shoppers to see where the best opportunities to respond and adapt lie. It'll also identify key strategies for customer loyalty and engagement, as well as how to overcome future challenges.

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Report Snap Shot

“25% of the UK grocery shopper population is now made up of ‘influencer’ shoppers who are younger, more affluent than the rest of the market and have a strong social presence with over 1,000+ social media followers.”

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