Shoppers Are Wise, But Is Your Brand Keeping Up?What can brands do to maintain customer loyalty and stand out in the face of changing customer behaviour?
If we asked you to name the UK’s go-to supermarket, would you know who it was? With the rise of the 'cheap-and-cheerful" retailers like Aldi and Lidl, the times are changing for the big four. Ultimately, brands can no longer rely on customer loyalty as they used to and customer loyalty rewards can only go so far. This report examines the methods and tactics brands can implement to retain market share and customer loyalty if they want to grow and achieve ongoing success.
Report Snap Shot
- How to cope with the age of the picky and choosy consumer
- What next the the UK's biggest supermarket chains
- How to build consumer loyalty and trust to drive business growth