Are you AI-savvy enough to survive? A wake-up call for CMOs

Braze

As a CMO you’re the captain of the marketing ship, navigating through the turbulent seas of consumer behaviour and technological advancements such as AI, while your crew is still trying to figure out how to operate the GPS. As the focus shifts toward AI-driven strategies, it’s clear that succeeding in this new environment requires more than just traditional marketing skills; it demands a fresh level of savvy and adaptability.

12 Proven Ways to Transform Customers into Brand Champions

Marketing Insights for Professionals

Retained customers can make excellent advocates for your business, but a loyal relationship must be developed over time.

9 Simple Strategies to Win Back Lost Customers

Martha Pierson

Today’s business landscape is highly dynamic and competitive, and more than ever, businesses can’t afford to lose customers.

How to Use AI and Big Data to Create Individualized Customer Journeys

Margo Ovsiienko

AI and big data provide businesses with powerful tools for creating individualized customer journeys. By collecting and analyzing data, implementing chatbots, leveraging social media, personalizing marketing messages and continuously measuring and optimizing, you can create tailored experiences that resonate with your customers and drive engagement.

Maximize Customer Lifetime Value with Great Experiences | With Izzie Rivers

The Strategic Marketing Show

"It all comes down to data, doesn’t it? The quality of the first-party data that you hold, how you're gathering that, and what kind of actions you're gathering that on... The customer journey is already very complicated. The user experience is very complicated. Measurement, and the frameworks behind that and the content behind that, should be as clear as possible so that you can actually use the insights."