Making the Most of your ImpactDemonstrating you’re honest, transparent and trustworthy is vital if you’re going to retain existing supporters and win over new ones.
Emotive impact stories, alongside clear and tangible statistics, can be a great way to do this. They help donors understand more about what you do, while showing your credibility and value.
Report Snap Shot
“Only around 54% of people trust charities ‘quite a lot’ or ‘a great deal’. This compares to 70% in January 2010.”