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Report Fresh Relevance Social Proof: The Secret Ingredient to Your Customer Life-cycle Marketing

Social Proof: The Secret Ingredient to Your Customer Life-cycle Marketing

Discover the 5 different types of social proof, and how adding these ingredients to your marketing mix could see your sales figures rise.

76% of consumers prefer other people's opinions over brand advertising - with testimonials, user-generated content and reviews providing the foundation for many purchasing decisions. Is social proof – the psychological phenomenon that people tend to follow the actions of others in a given situation – the secret ingredient missing from your customer life-cycle marketing?

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76% of consumers believe the content that people share is more honest than advertising from brands...

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