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Report Access Reactivating Lapsed Donors: How To Win Back Old Fr

Reactivating Lapsed Donors: How To Win Back Old Friends

In this guide, discover seven things you'll need to do for successful reactivation of lapsed donors.

For most of us, reconnecting with old friends is a lot easier than making new ones. It's the same when it comes to engaging donors. Charity databases are full of people who haven't donated in at least a year. But with a carefully researched reactivation campaign, you could be winning back these lapsed donors in no time.

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“Have a careful look at your data and review what they did before they lapsed.”