Reactivating Lapsed Donors: How To Win Back Old FriendsIn this guide, discover seven things you'll need to do for successful reactivation of lapsed donors.
For most of us, reconnecting with old friends is a lot easier than making new ones. It's the same when it comes to engaging donors. Charity databases are full of people who haven't donated in at least a year. But with a carefully researched reactivation campaign, you could be winning back these lapsed donors in no time.
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“Have a careful look at your data and review what they did before they lapsed.”