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Report Bazaarvoice The Edges of Experience

The Edges of Experience

What both mid-market brands and retailers ought to be doing to defend their market share

Recent research shows that discount and premium retailers are opening nearly three stores for every one of their “balanced” rivals. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Yet, when it comes to personal shopping, 69% of UK respondents state they will now opt for a budget brands. Does this reaffirm recent headlines spelling doom for the mid-market?

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  • The common shopping behaviours at discount, mid-market and luxury shops
  • How budget and luxury brands have achieved market expansion at the same time
  • The threat of Amazon
  • Where mid-market brands and retailers can take advantage

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