Humanity in ActionWhat customer engagement is, why it matters, and what you need to know
Humans are complicated. Customer engagement shouldn’t be. Marketing acquisition costs have skyrocketed by as much as 900% over the last 20 years. And how have brands responded to these diminishing returns? Often by throwing more money at advertising and promotions in an effort to gain additional customers. This isn't efficient or sustainable...and it isn't the only option
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In this eBook, Braze introduces you to brand humanity and the best practices for long-term customer engagement across multiple touchpoints.