Customer Lifetime Value ReportCustomer lifetime value is not just a metric. Fully utilised, it is an entire approach to how an organisation develops customer relationships.
Customer lifetime value (CLTV) goes right to the heart of every business. Our customers are our lifeblood. Increasing the value of each customer has huge implications on the success of a business. It can give focus to marketing teams and campaign managers, adding layers of relevance to messaging, especially through marketing automation.
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This report examines the extent to which organisations are employing CLTV, as well as the tactics and strategies they are undertaking to increase customer lifetime value.