x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Customer Lifetime Value Report

Customer Lifetime Value Report

Customer lifetime value is not just a metric. Fully utilised, it is an entire approach to how an organisation develops customer relationships.

Customer lifetime value (CLTV) goes right to the heart of every business. Our customers are our lifeblood. Increasing the value of each customer has huge implications on the success of a business. It can give focus to marketing teams and campaign managers, adding layers of relevance to messaging, especially through marketing automation.

Read Report

Report Snap Shot

This report examines the extent to which organisations are employing CLTV, as well as the tactics and strategies they are undertaking to increase customer lifetime value.