Tools for marketing and creative processes often don’t function the way they should. This might be because they’re numerous and disconnected, used across teams in incoherent ways, or siloed with limited use. This report explores the possibilities and methods for achieving better creative and marketing consistency by employing solid governance policies, master data practices, and a Content Hub.
Read ReportThe case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensuring a consistent experience across the customer journey. A DAM system allows them to do this, and the future of DAM has never been more exciting.
DOWNLOAD