Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.
Tools for marketing and creative processes often don’t function the way they should. This might be because they’re numerous and disconnected, used across teams in incoherent ways, or siloed with limited use. This report explores the possibilities and methods for achieving better creative and marketing consistency by employing solid governance policies, master data practices, and a Content Hub.