How to Create the Ultimate Digital ExperienceCreating an excellent digital experience matters, because it influences purchasing behavior.
To build a digital relationship, organizations need to use content to speak and data to listen. They need to define desired outcomes and entice customers to take action through content. Transaction data closes the loop and helps to finetune the system. This is a ‘virtuous loop’ of value creation.
Report Snap Shot
59% of consumers feel companies have lost touch with the human element of customer experience.