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Ebook sitecore 5 Hard Truths for Marketers Driving Digital Experience

5 Hard Truths for Marketers Driving Digital Experience

Your digital-first vision isn’t a guaranteed reality

Today, senior marketers are expected to drive their organization’s digital experience and steer its digital-first vision. Making this transformation is critical for success, but martech stacks have never been more complicated. And many marketers just don’t have the defined strategy, budget, understanding or buy-in from the rest of the organization to make change happen. This eBook outlines the 5 hard truths for marketers driving digital experience, including what’s holding you back and how to move past it to your digital-first vision a reality.

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  1. The C-Suite is just not that into you
  2. Personalization is not one-size-fits-all
  3. AI alone won’t save you
  4. Doing nothing is not an option
  5. Customer data is your kryptonite

Welcome to the age of customer centricity

Discover how to deliver the best digital experience to keep your customers coming back.

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