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Report PROS-winning-in-turbulent-times

Winning in Turbulent Times

The strategic imperative for smarter digital selling amid unprecedented volatility

For many businesses, the pandemic has created a sink or swim situation. The volatility of the market has introduced both new threats and new opportunities, and an organisation must have a comprehensive understanding of buyers’ needs in order to thrive in these digital spaces.

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This report explores the cricality of pricing in the COVID-19 era and how it can help companies prepare to win in the coming years.