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Webinar Avoiding the Most Common Mistakes When Shifting a B2B Business to Digital

Avoiding the Most Common Mistakes When Shifting a B2B Business to Digital

Today, two B2B thought leaders will discuss the most critical mistakes they have made (or they’ve seen others make) when starting up a digital transformation for a manufacturer or distributor.

Many first-time managers of e-commerce or digital face this challenge. While it looks like a safe prospect, it’s not until they actually get started that they slam into problems.

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Drawing on examples of our favorite cartoon tropes (think Coyote train flattening on the Railroad Tracks of Doom!), you'll learn from the experts who will share practical advice for how others can dodge those pitfalls and overcome barriers to success.

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