Mobile Shopper Behaviors: Browsing, Buying, or Both?In the US, an astounding 160 million adults have made at least one purchase using a mobile phone. That’s enough to fill all the Major League Baseball stadiums 20 times over.
Mobile has changed the way we shop, and retailers must pay attention to these new consumer behaviors and expectations to keep pace. As mobile shopping moves from novelty to mainstream, consumers expect that a retailer’s mobile site will be fast, helpful and easy to use. If your mobile experience can’t keep up with demand, chances are there’s a competitor’s site that will.
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Learn more about:
- Who's buying via mobile
- How children in the household affect mobile shopping
- How loyalty influences the buying decision