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Report Oracle Netsuite The Essentials of Turning Abandoned Carts into Sales

The Essentials of Turning Abandoned Carts into Sales

For a shopper, making the leap from browsing to buying can come with uncertainty, indecision, and sticker shock.

Sometimes, abandonment is caused by a more mundane issue: The baby is crying, the train has arrived at the station, or a text message interrupts the shopper’s journey. A well thought out recovery message or series of messages can help save some of that revenue. But not all cart recovery programs deliver as much as possible.

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In this paper, you'll learn:

  • Why you need a cart recovery program
  • How to create one that works
  • Key pitfalls to avoid