Online or In-Store: Exploring the shift in shopping behaviorWith consumer expectations on the rise, it’s crucial that retailers strike a balance between convenience and value – especially now that consumers demand both.
Shoppers now use multiple channels to shop, including online shopping websites, mobile, social media and in-store – and they dip in and out of these channels at will. With near-limitless options, it’s imperative to understand what is motivating their shopping behavior, and how you can stay relevant and competitive in this consumer-driven world.Read Report
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Learn more about:
- How US consumers prefer to shop
- The impact of motivation
- The importance of technology