Ecommerce Platform Benchmark: What Commerce Marketers Need NowTake a look at the key takeaways for ecommerce marketers.
For the past couple of years, we’ve surveyed our customers about their ecommerce platforms. Initially, it was a pragmatic activity: We wanted to know what direction our customers were taking. But along the way, we’ve discovered that the survey provides much more information that is worthy of analysis – and sharing.
Report Snap Shot
- Companies with system integrators are more likely to consider re-platforming frequently
- Fewer platforms are being selected,
- Half of the respondents could be looking to change platforms at the next evaluation period
- Companies are interested in more sophisticated features and solutions to increase personalization and help build loyalty