Report Oracel Netsuite Ecommerce Platform Benchmark: What Commerce Marketers Need Now

Ecommerce Platform Benchmark: What Commerce Marketers Need Now

Take a look at the key takeaways for ecommerce marketers.

For the past couple of years, we’ve surveyed our customers about their ecommerce platforms. Initially, it was a pragmatic activity: We wanted to know what direction our customers were taking. But along the way, we’ve discovered that the survey provides much more information that is worthy of analysis – and sharing.

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We’ve learned:

  • Companies with system integrators are more likely to consider re-platforming frequently
  • Fewer platforms are being selected,
  • Half of the respondents could be looking to change platforms at the next evaluation period
  • Companies are interested in more sophisticated features and solutions to increase personalization and help build loyalty

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