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Report Fresh Relevance The Savvy Marketers Guide to Product Recommendations

The Savvy Marketers Guide to Product Recommendations

The 5 steps you need to follow to launch a successful product recommendation program

We’ve all received those awkward, irrelevant product recommendations online – “people who looked at this refrigerator also looked at this garbage can.” Great! But with advancements in machine learning, marketers and online merchants can now use data to provide a more personalised and effective shopping experience.

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In this guide, discover:

  • Why product recommendations are useful
  • The types of recommendations available
  • Best practice examples of a successful product recommendation strategy