A Guide to e-Commerce in the Mobile EraBritons are now so addicted to their smartphones, that they check them every 12 minutes – presenting breath-taking opportunities for brands and retailers.
From smart watches to smartphone to smart cars, the sheer volume of on-the-go options is mind-blowing. Make sure your organisation is at the forefront of the mobile commerce industry. Download this eBook to discover the latest trends and expectations impacting online sellers.
Report Snap Shot
The average mobile shopping experience includes at least:
- 6 visits to an app or mobile site
- 46% of mobile shopping includes at least one transition between a mobile site and a mobile app
- 76% of shoppers switch from mobile apps to mobile sites — either because the website is more familiar or to broaden their search