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Report SheerID

Students Speak: What They Want from Brands and How You Can Win Their Business

The pandemic has hit students hard.

Many face the challenge of remote learning without the support of jobs, friends, and the excitement of campus life to sustain them. Brands can provide relief—and win new customers—with personalized offers. Not only will students take advantage of the offers, they’ll remember the brands that supported them during this crisis, which will make them more loyal customers.

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SheerID recently surveyed 509 college students across the country to discover what they want from brands at this time, and how student discounts impact their shopping behaviors and preferences: Our findings show that brands have an opportunity to help in a big way.

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