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Report Salesforce-State of Commerce

State of Commerce

Exclusive insights into the current state of commerce

The COVID-19 pandemic has transformed commerce across the globe — and almost overnight. It also accelerated the massive transition to digital channels that was already underway. The research in this report offers insight around the changes taking place.

Report Snap Shot

After surveying 1,400 commerce leaders and analysing the consumer shopping and business buyer behaviour of more than 1 billion customers worldwide, this report was able to uncover:

  • Shifts in consumer (B2C) and business buyer (B2B) engagement and expectations
  • How digital commerce has changed the role of sales
  • The effects of the pandemic on consumer behaviour
  • How B2B commerce is evolving