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Ebook SheerID

Identity Marketing for Dummies

Welcome to Identity Marketing For Dummies, SheerID Special ­Edition.

In this book, you discover the steps you need to take to launch your own identity marketing program.

Report Snap Shot

We cover several topics, including the following:

  • Why personalization is falling short of its promise
  • What identity marketing is
  • A description of consumer tribes
  • How to launch an identity marketing program
  • Identity marketing success stories

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