How to Launch a Successful Refer-a-Friend ProgrammeEveryone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme.
Often, the creation and implementation of a dedicated referral programme sits as a request from the marketing team on the development pipeline year after year. Or, perhaps worse, a programme is built, fails to deliver and is then neglected and marked down as a failed endeavour.
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In this guide you’ll discover the practical advice on how to plan and launch a successful referral programme. Highlights include:
- Building the business case
- Where to promote referral
- Which incentives to use
- Selecting share options