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Report Mention Me How to Launch a Successful Refer-a-Friend Programme

How to Launch a Successful Refer-a-Friend Programme

Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme.

Often, the creation and implementation of a dedicated referral programme sits as a request from the marketing team on the development pipeline year after year. Or, perhaps worse, a programme is built, fails to deliver and is then neglected and marked down as a failed endeavour.

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In this guide you’ll discover the practical advice on how to plan and launch a successful referral programme. Highlights include:

  • Building the business case
  • Where to promote referral
  • Which incentives to use
  • Selecting share options