Hospitality Trend Report 2020The Reasons Why We Talk About Data-Driven Commerce
Meeting the expectations of today’s tech-savvy customers is forcing the hospitality industry to accelerate the adoption of technology. But much of the digital enablement has been front-end focused. Across the industry, bolt-on front-end functionality has resulted in a mishmash of siloed back-end systems – and this disjointedness is now in danger of stifling long-term growth and competitiveness. This report examines the opportunities and challenges facing modern hospitality businesses.
Report Snap Shot
- Travel and tourism (including hotel, lodging and F&B now accounts for over 10% of global GDP.
- "Poor IT performance and guest data fragmentation is an immense drag for hospitality businesses. It restricts their growth and leads to data islands within federated functions“
- "Customers are not looking for novelty or ‘technology for technology’s sake’ – they want service, recognition and above all being made to feel special."