Holiday Ecommerce GuideHow counterfeiting changes during the holiday season
The 2021 holiday season holds the potential of being many business owner’s most profitable quarters. Last year, consumers turned to online shopping like never before in the midst of COVID-19. This year, businesses with online shops will continue to drive revenue over the holidays. Unfortunately, the current conditions have also made it easy for scammers to capitalize on the 2021 holiday shopping season. Businesses must plan ahead to properly protect their brand and sales channels against online scammers this 2021 holiday season.
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This guide includes accurate statistics on customer habits and trends so that you can start taking some proactive steps and understand how consumers’ online buying behaviors have changed in recent months.