Experimenting with your Referral ProgrammeThere aren’t many areas of business (or life!) where you can start something new and expect it to be perfect right away. Referral marketing is no different.
Rather than having had instant good luck with their referral programmes the most successful companies have engineered their great results — through testing and optimization. In this guide, discover how to perfect your refer-a-friend programme and achieve a four-fold increase in performance.
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Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on:
- How to engage your customers to share
- Different reward incentives you can test
- Using social proof in your experiments
- Advice on testing throughout the full funnel