Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Mention Me Experimenting with your Referral Programme

Experimenting with your Referral Programme

There aren’t many areas of business (or life!) where you can start something new and expect it to be perfect right away. Referral marketing is no different.

Rather than having had instant good luck with their referral programmes the most successful companies have engineered their great results — through testing and optimization. In this guide, discover how to perfect your refer-a-friend programme and achieve a four-fold increase in performance.

Report Snap Shot

Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on:

  • How to engage your customers to share
  • Different reward incentives you can test
  • Using social proof in your experiments
  • Advice on testing throughout the full funnel