Digital Holidaymaker Trend Report [Luxury Edition]How to engage high income travellers, and turn browsers into bookers....
Luxury travel is evolving. Spoiled by endless choice, holidaymakers crave Instagram-worthy experiences that help them meet their personal travel goals. To appeal to the new wave of travellers - who are heavily influenced by social media and their smartphones - travel marketers need to move away from trying to win loyalty with luxurious spas and Michelin starred food, and learn what the affluent traveller really wants.
Report Snap Shot
- The channels that affluent travels are using to research and book their holidays
- The biggest frustrations and obstacles they’re facing in the booking process
- The marketing tactics that will keep them coming back