Digital Data and Identity - The Keys to Unlock LoyaltyThe increasing emphasis on digital channels, to browse and select services and goods, is having a profound impact on customer engagement and architecture
Globalization, increased competition and shrinking margins is forcing many businesses to rethink the ways they attract, engage and build meaningful relationships with their customers. As companies shift from traditional service/supply to more customer centric experiential’ models, it’s no surprise that loyalty, which can take the heat of sales acquisition and boosts profitability, is being pushed onto their strategic roadmaps.
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This report explores how commerce technology in particular can help to close the expectation and reality gap that exists within current loyalty programs, which fail to capture the hearts and minds of modern consumers.