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Case Study Blueshift Customer Stories: Tuft & Needle Improves Email Revenue by 181%

Blueshift Customer Stories: Tuft & Needle Improves Email Revenue by 181%

We can all agree that the traditional buying process can be unnecessarily complicated.

Daehee Park and JT Marino were fed up with inconsistent skews, pushy sales reps, and poor customer service that they established the world’s first direct-to-consumer mattress and bedding brand, Tuft & Needle. The brand quickly rose to popularity and eventually merged with industry veteran Serta Simmons. Prior to the merger with Tuft & Needle, Serta primarily sold in brick-and-mortar stores with a limited online presence. Serta saw immense value in Tuft & Needle because of their D2C business model and marketing expertise needed to bring the Serta team to the next level.

Report Snap Shot

Download this case study to learn why Tuft & Needle selected Blueshift and how they improved email revenue by +181% with 1:1 Personalized Experiences.

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