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Ebook Bazaarvoice

A comprehensive guide to UGC for e-commerce managers

Discover the immense potential of a user-generated content strategy. By embracing UGC, brands can unlock increased revenue, higher conversion rates, amplified SEO impact, and even enhanced in-store sales (where applicable).

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The dynamics of commerce have undergone a transformative shift. Gone are the days when brands and retailers solely dictated consumer buying behavior. In today's landscape, consumers have become highly influential in driving product sales. As a result, it’s vital for brands to empower their customers to become advocates and sell on their behalf.