Category Hub

Account-Based Marketing

Sponsored By RollWorks Learn More

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

3 Account-Based Steps to (Re)build 2020 Pipeline


When resources are watched like a hawk and your audience may be more resistant than the days of 2019, what do you do? What playbook do you turn to? How do you (re)build pipeline to keep momentum?

Developing Your Ideal Customer Profile (ICP)

Developing Your Ideal Customer Profile (ICP)

How can you sell to your ideal customer if you don't know who they are? Taking the time to determine who your ICP is will go a long way to streamlining your marketing efforts.

Read Report

Report Snap Shot

This infographic walks you through the 3 critical stages of building an ICP:

  1. Analyze your closed-won accounts
  2. Build your ICP chart
  3. Narrate your ICP for widespread adoption

50% of marketers have had ABM initiatives in place for more than a year.

The State of ABM 2020 LEARN MORE

B2B digital ad spend will hit $8.14 billion this year.

What’s Working in B2B Advertising? LEARN MORE

No fluff, no strategy, just straightforward hacks

Drive business demand by adopting these 10 hacks.

RollWorks How to Measure ABM from Start to Success

How to Measure ABM from Start to Success

More than 80% of marketers say that ABM outperforms other marketing initiatives, and more than 90% of marketers believe that ABM is essential to B2B marketing. There’s no doubt that ABM is an optimal strategy for B2B marketers, but there are obstacles that can hinder its effectiveness. It’s important to remember that without proper measurement in place at the onset of implementation, true business impact will be a pipe dream.

Read Report

Report Snap Shot

This guide explores:

  • How ABM metrics differ from lead-based metrics
  • Why most people think their ABM programs are failing
  • How to use data to adjust your ABM campaigns

Achieve instant results with Rollworks

Drive demand fast with easy target account discovery and prioritization, account-based digital advertising, and automated sales outreach.


Generate more opportunities and close B2B deals faster

The account-based platform that’s been shown to deliver over 5X the ROI compared to other ABM vendors.