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Report DiscoverOrg Account-Based Marketing (ABM) is a Strategy, Not a Solution

Account-Based Marketing (ABM) is a Strategy, Not a Solution

The rise in use of ABM has drawn much attention recently and, with it, much confusion about what it is and how to implement it.

This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.

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In this eBook you'll find:

  • Strategies for aligning sales & marketing
  • Tips on how to identify the accounts you want to target
  • Crafting relevant messaging - AT SCALE
  • How to engage accounts through multiple channels and what those channels are
  • How to measure results at the account level

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