Account-Based Marketing (ABM) is a Strategy, Not a SolutionThe rise in use of ABM has drawn much attention recently and, with it, much confusion about what it is and how to implement it.
This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.
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In this eBook you'll find:
- Strategies for aligning sales & marketing
- Tips on how to identify the accounts you want to target
- Crafting relevant messaging - AT SCALE
- How to engage accounts through multiple channels and what those channels are
- How to measure results at the account level