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Infographic Developing Your Ideal Customer Profile (ICP)

Developing Your Ideal Customer Profile (ICP)

Use the following charts and fill-in-the-blank templates to inform and build a strong ICP.

How can you sell to your ideal customer if you don't know who they are? Taking the time to determine who your ICP is will go a long way to streamlining your marketing efforts.

Report Snap Shot

This infographic walks you through the 3 critical stages of building an ICP:

  1. Analyze your closed-won accounts
  2. Build your ICP chart
  3. Narrate your ICP for widespread adoption