Developing Your Ideal Customer Profile (ICP)Use the following charts and fill-in-the-blank templates to inform and build a strong ICP.
How can you sell to your ideal customer if you don't know who they are? Taking the time to determine who your ICP is will go a long way to streamlining your marketing efforts.
Report Snap Shot
This infographic walks you through the 3 critical stages of building an ICP:
- Analyze your closed-won accounts
- Build your ICP chart
- Narrate your ICP for widespread adoption