Lead Generation and Pipeline WinsAre you providing quantity over quality when it comes to your lead generation? If so, you're missing a trick...
In today's marketing environment, when it comes to lead generation, the quality of engagement is a significantly more important factor than just the quantity of leads. This is particularly important given GDPR. We can no longer rely on a 'spray and pray' approach.
Report Snap Shot
This guide will discuss how lead generation has changed, and how you need to adapt to get the most value from your lead generation approaches. Topics include:
- Key challenges for lead generation and pipeline - and solving them
- How to use Account Based Marketing (ABM) in lead generation
- Top tips for lead generation success